Coffee chain, Jamaica Blue, has overhauled its branding to re-connect with the inspiration of Jamaica and won itself an award for its efforts.
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.
Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.
The Telecommunications Industry Ombudsman (TIO) has updated its branding with a new logo and website to better reflect its dispute resolution service for consumers and small business in 2019.
For almost a 100 years, millions of Australians have relied on the NRMA for roadside assistance, advice on buying a car and road safety. But the motoring organisation has felt the force of digital disruption. In an era when cars are more reliable and mobile phones do the job of maps, travel guide and emergency help, its relevance has been challenged.
There's no doubt personalisation improves the customer experience. But it requires foregoing some degree of privacy, which people are more likely to do this if they have trust in the business and see the value in why they're sharing personal information.
Sunsuper was born in the late 80s in an era when the government was moving towards compulsory superannuation for all Australians as a key pillar in supporting their retirement. Superannuation started as a simple idea that people paid forward their retirement on a regular basis for their working life without relying on a government funded pension.
Tourism New Zealand has launched a new brand marketing campaign, ‘100% Pure Welcome – 100% Pure New Zealand’ with a sunrise welcome every day for 365 days as part of the new initiative.
Interactive Advertising Bureau (IAB) Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.
The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.
At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.
The Heart Foundation found itself in the eye of a storm recently after its campaign to raise awareness about heart disease, the single biggest killer of Australians, attracted a swift, vocal barrage of criticism. The not-for-profit has since apologised and pulled the ads, although it defends the need for strong messaging on what's a life and death issue.
IfOnly, the premium curated experiences brand, has launched in Australia in a partnership with the Big Red Group (BRG).
