Stories by Rosalyn Page

Digital Marketing

Explainer: What are deepfakes?

​Have you seen the video with US speaker Nancy Pelosi appearing to be drunk and slurring her words? Or perhaps you’ve seen the one with Facebook CEO Mark Zuckerberg joking about knowing the public’s secrets? Or the videos of Rasputin singing Beyonce, Andy Warhol eating a Burger King burger or Salvadore Dali being brought back to life? In 2018, Barack Obama warned in a video about enemies making it look like anyone is saying anything at any time.

Digital Marketing

Online consumer tracking and the challenges for marketing

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

People

Using collaboration to improve EX and boosting CX

Transforming the employee experience aids communication, improves transparency and boosts engagement and this, in turn, drives improvements in customer experience. That's the message from Facebook's Transform Sydney event held this week, where the social media giant put its employee experience (EX) tool, Workplace, on show.

Customer Experience Management

Report: Smart home tech part-help, part-hindrance

​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Digital Marketing

BIG W taps Snapchat AR tech to animate toy catalogue

​Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.

Digital Marketing

How Koala used Segment to build out its customer data infrastructure

Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.

Digital Marketing

TEG appoints Chris Johnston as head of digital

Chris Johnston will take the lead of marketing operations for TEG Digital and Ticketek, after stints with Slingshot Media Ventures as head of digital and data and before that at Carat Australia as head of digital and direct for Woolworths.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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