BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.
Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.
Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.
The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it.
Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.
Parent company for retail power tool brands including Milwaukee, Vax, Ryobi and AEG, TTi, realised it needed to develop a single view of customer to meet the rising tide of customer expectations in the era of disruptors.
Suncorp has announced a new customer and digital structure as part of its 2019 financial year results presentation.
The sale of Catch Group to Wesfarmers has been greenlighted by the Australian Competition and Consumer Commission (ACCC) after it reviewed the proposed acquisition, to consider both bricks and mortar and online retail competition, and whether there would be any potential impact on third-party sellers in that retail space.
Amazon Prime, the behemoth of paid customer loyalty programs, counts some 100 million members in its ranks, and it’s growing.
Kennards Hire wants its customers to know that it’s got their backs.
Australia’s independent advertising complaints body, Ad Standards, has launched a new campaign which aims to draw attention to the advertising standards codes, with the goal to encourage progressive advertising and recognise ads hitting the mark.
VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.
The latest iteration of Yarra Trams’ safety campaign launched recently with a new theme ‘Wherever you’re from, this is how we tram’ which targets people visiting Melbourne from out of town or overseas with safety messages.
Dubbed the “Donald Trump of TripAdvisor” by The Washington Post, Oobah Butler turned a non-existent restaurant, The Shed, into the top rated dining establishment in London on TripAdvisor through social manipulation. Speaking at this week’s Online Retailer conference, Oobah Butler delivered his keynote on ‘Cutting through the bullsh*t of social influence manipulation’ where he detailed his scheme while working as a journalist for Vice.
Virtual reality (VR) has been in the market for around five years and, while it’s made an impact, we’re yet to see mass adoption on the consumer side. But on the business side, it’s maturing as companies embrace the possibilities of the immersive experience.
