Stories by Rosalyn Page

Measurement & Analytics

Study: Consumer attention rises in Moment of Next

Readers’ cognitive load, how busy the brain is at a given moment, is lowered by eight percent when finishing an article and this ‘Moment of Next’ is when their brain is more available to attend to new stimuli, according to a new study.​

CMO50 2019 #6: Alexander Meyer

Alexander Meyer is a CMO imprinted with the notion of finding balance. The idea of balancing two, sometimes contradictory, sides is deeply ingrained and is at the heart of his approach to being a CMO.

CMO50 2019 #26-50: Samantha Bartlett

In a career spanning all areas of marketing, Samantha Bartlett has found the most influential way to make change, particularly the transformational kind, is working closely together with the CEO, the executive team and the board.

CMO50 2019 #26-50: Diane Belan

In marketing, you find the bridging of data science and art. For Diane Belan, it’s the art of looking at data from different angles, interpreting that data to form meaningful insights and identifying untapped opportunities can unlock many creative ideas. Belan finds creativity is about generating ideas to solve problems and notes “without the data, you don’t know what you are solving for”.

CMO50 2019 #8: Jonathan Kerr

Despite the new and evolving tools and tactics, marketing fundamentals remain the same, Auto & General’s CMO, Jonathan Kerr, believes. Which is why he disagrees with the view marketers are trying to be all things to everyone.

CMO50 2019 #26-50: Amanda Johnston-Pell

A passion for customer insights and behaviour drives Amanda Johnston-Pell and it’s only been amplified in the role of CMO. When she started as a marketer, Johnston-Pell says, AI and machine learning-based marketing tools just didn’t exist. “Today they are at the centre of deep customer personalisation and that’s exciting.”

CMO50 2019 Ones to watch: Tom Willis

Telling creative stories and positioning the customer in these stories is far more valuable than simply showing what we sell, believes Tom Willis. And it’s this challenge which keeps the Lawpath CMO constantly imagining new ways to reach the target audience with messages and situations they can empathise with.

CMO50 2019 #26-50: Stacey Pennicott

"​Don’t be fooled by the title – my role encompasses all (and more) of what a CMO aims to achieve. It gives me a seat at the table of Tasmania’s premier member organisation, overseeing one of the largest membership databases in the state and delivering Tasmania’s number one brand to the wider community."

CMO50 2019 #26-50: Fabian Marrone

In 2018, Marrone led the development and launch of Monash’s new through-the-line brand campaign, ‘If you don’t like it, change it’. Deliberately designed to authentically capture Monash’s roots and align with how it’s redefining universities’ civic obligations in the future, the international campaign challenged audiences to address the serious issues facing the world, asserting that - when properly applied - research and education leads to seismic change.

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Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

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