Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.
For challenger telco brands like Aussie Broadband, the key to being able to compete against dominant players, Optus and Telstra, relies on being quick and nimble with its marketing initiatives.
Australian-owned and social media-led ecommerce brand, Showpo, recently adopted technology enabling it to utilise artificial intelligence (AI) models, allowing its clothing to be shown on a greater range of body sizes.
Excelling at marketing demands a highly commercial and client-oriented approach, grounded in strong focus on the outcomes, according to Link Group CMO, Wendy Mak.
Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.
Brands want to embrace sustainability as part of their brand narrative. But one thing is holding them back - fear of communicating their sustainability strategy and the fallout if it doesn’t go as planned, a new report has found.
Oh Crap is a brand on a mission. What began as a lightbulb moment in the park has become a thriving business with numerous copycat brands keen to acquire environmentally conscious dog owners. And driving this ongoing brand messaging and customer connection is an increasingly refined email and social marketing approach.
The Australian Olympic Committee (AOC) set its sights on an online fan hub as a digital destination for gamified fan experiences during the recent winter Olympics.
No one would recommend starting a business as a pandemic hits. Yet that’s just what happened with beauty business, Boost Lab. Moving rapidly from the original retail concept to online was less of a pivot and more of a necessity for the brand.
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
Mentoring can be a transformational relationship, one that can lift career trajectories through powerful support and encouragement across industries and sectors. In particular, mentoring plays a key role in the development for nearly all executives.
What does a world free of bias look like? This year’s International Women’s Day theme is ‘breaking the bias’ and it’s about working towards a world free of stereotypes and discrimination that is diverse, equitable and inclusive. It’s a world where difference is valued and celebrated.
Backed by industry and government leaders, an Australian first initiative to champion equality in advertising has launched. ShEqual aims to positively transform Australia’s advertising landscape and is an initiative of Women’s Health Victoria, a state-wide not-for-profit, women’s health promotion, advocacy and support service.
“It’s been proven time and again that building brand equity has not just brand benefits, but genuine commercial benefits,” said Stake chief marketing officer, Bryan Wilmot.
“I’m a political campaigner, a political strategist and a justice reform activist,” says R/GA global CMO, Ashish Prashar.
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