Coles Supermarkets announced its 46th consecutive quarter of growth, with its 2.4 per cent comparable sales growth in the third quarter of the 2019 financial year put down to the ‘Fresh Stikeez’ promotional campaign, which it says enjoyed high customer engagement.
Marketer Col Kennedy has returned to Cotton On after a stint with both Country Road and Grill’d.
The economy of ownership is over, with a new report showing more than two thirds of Australians have subscription services today, up from 49 per cent just five years ago, and 75 per cent of Australian adults believe in the future people will subscribe to more services and own less physical 'stuff'.
All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.
B2B brand marketers are recognising the difference content can make to the bottom line, but few are clear on how to execute it.
Sizmek has been thrown a lifeline, with reports Zeta Group plans on buying the embattled adserver’s DMP and DSP for around US$36 million.
Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
Brand marketing director, Gwenda van Vliet, is the new CMO of G-Star RAW in a global remit.
All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.
At a time of an ever demanding consumer and more data than we know what to do with, just 17 per cent of global marketers have been extremely successful at delivering highly relevant customer experiences, a report released today said.
Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.
It seems, when it comes to Australian brand reputation, New Zealand is doing it better.
It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.
The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small.
In a move that demonstrates the growing important of martech not just for the marketing function, but at an infrastructure level across organisations, WPP AUNZ recently hired its first chief of marketing technology – a role sure to become more vital as businesses look to technology to create brand experiences.