Stories by Jennifer Lonoff Schiff

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.