Stories by Rob Enderle

Leadership

How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

Digital Marketing

Can Cloud collaboration and data analytics cure cancer?

After decades of research, the data needed to cure cancer exists, but, unfortunately, writes columnist Rob Enderle it’s not being shared or analyzed effectively. That may be changing thanks to Intel and Oregon Health and Science University.

The Danger of Google's Development Cadence

Instead of updating products every six weeks, as Google promised at the I/O developer conference, the company might want to slow down and make sure its products and services actually represent what its customers want.

Leadership

How Analytics Is Helping IT Vendors Sell Actual Solutions

For decades, IT vendors have offered small 's' solutions that were really bundles of hardware, software and services that they wanted to sell regardless of what customers actually needed. Now firms such as Dell, IBM and EMC are using analytics to help customers decide which products are best for their needs. Oracle, HP and others struggling with big 'S' solutions may get left behind.

Leadership

7 attributes of highly effective tech company CEOs

When I was at IBM, I spent some time in the Executive Resource program, which is designed specifically to prepare someone to be a CEO. The program includes classes by top executives and military officers who either were CEOs themselves or were on the short path to becoming a CEO.

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Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

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“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

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At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

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https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

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