Stories by James A. Martin

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here seven things you need to know about agile marketing.

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.

"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about "fat" content -- such as ebooks.

There are right ways for companies to use social media, and there are wrong ways. These 12 horror stories, spotlighted by a set of digital marketing professionals, are perfect examples of what organizations should never (ever) do on social sites.

Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.