Global property group, Colliers International, has launched a new website aimed at giving commercial and residential property hunters a consistent but more personalised experience when searching for properties worldwide.
Building repeat customers is a big challenge for every retailer, particularly given the ease of sourcing products digitally today. But thanks to a commitment to customer lifetime value, data smarts and some savvy digital marketing, it’s something US-based fashion jewellery retailer, BaubleBar, has firmly in its sights.
‘Failure’ is a term that is seemingly in vogue, but are marketing leaders truly embracing what it stands for? We asked 4 Aussie CMOs to share how failure fits in their team’s innovation and development mindset.
CMOs should be paying close attention to Microsoft’s new HoloLens technology as it is set to change the way consumers interact with brands, industry pundits claim.
We all know marketing as a function has undergone substantial change in recent years, largely thanks to the rise of digital connectivity and the ever-demanding customer. So as organisations look to improve their customer game plan this year, what are the top skills in demand in 2015?
The Biennale of Sydney is on the hunt for a new CMO following the departure of head of marketing and sponsorship, Ashley de Silva.
Marketers are split down the middle when it comes to wanting integrated versus independent marketing technology solutions, but neither approach has solved the challenge of cross-channel customer targeting, a new report claims.
AIA Australia has brought on GE Capital’s head of marketing and portfolio management, Renae Smith, as its new chief marketing officer.
Data is the “new oil” for organisations and is driving both operational improvements and fresh customer products and services at this year’s Australian Open, its CIO claims.
In December, Mondelez International revealed the results of its inaugural Mobile Futures program in Australia, partnering five key brands with local technology startups. We catch up with the company's MD for Australia and New Zealand, Amanda Banfield, to hear her views as a leader on how the program has impacted the rest of the business.
Medibank has recruited former Kathmandu’s former CMO as its new group general manager of marketing and brand.
It’s the destination every brand wants to reach: Personalised customer engagement. And at Flight Centre, the ticket is booked and the trip well underway thanks to investments in customer journey mapping, marketing resources, content delivery and omni-channel retailing.
As technology permeates every aspect of marketing and advertising, there is ongoing debate as to its impact on creativity and innovation. Here, brand owners, publishers, vendors and agencies discuss their views on creativity in a technology saturated world, and how technology is helping – or hindering – their creative thinking.
Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.