Stories by Nadia Cameron

In March, small business technology provider, GoDaddy, joined the growing list of organisations globally to appoint an executive-level chief customer officer (CCO).

Undergoing an integrated brand refresh at TravelEdge has not only helped the company better reflect the relationship and strength of its five brands to customers, it’s also lifting staff engagement.

Organisations can’t just treat digital as a piece of technology and expect it to work, they have to understand and embrace digital change at a leadership, structural and cultural level, Optus’ customer chief claims.

Are CMOs threatened by chief customer officers or becoming them? We talks to CEOs, CMOs, industry experts and customer chiefs to find out why the role is becoming so important and whether marketers should be afraid or looking forward to it flourishing.

REA Group’s former marketing strategy chief has become the new general manager of group marketing at accounting software firm, MYOB.

Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.

Woolworths’ director of customer and brand, Jess Gill, will leave the group this week and is not expected to be directly replaced.

HubSpot has announced 11 new partnerships including Slideshare, DataHero, Bigcommerce and Shopify, aimed at expanding the customer targeting and data analytics capabilities of its marketing platform.

The number of Australian businesses and individuals on social media channels slipped over the past year, but paid advertising, mobile and stronger usage trends show a vital communications and engagement channel, the latest Sensis report claims.

It might sound like a motherhood statement, but CRM really isn’t about deploying a platform, it’s about driving new business outcomes through better customer communications and engagement, Austrade’s CRM leader claims.

The growing Marketing Resource Management market will hit US$4.46 billion this year and be worth more than $9 billion by 2020, new research claims.

Social media insights are not only helping GE Capital’s Australian team better understand how customers relate to its products and services, they’re also driving more targeted, real-time marketing campaigns.

Social marketing and advertising vendor, Brand Networks, has handed over US$50 million to acquire fellow social platform player, Shift, making it the largest deal in its category to date.

You don’t build a brand by advertising, you build it by fostering customer advocacy, Philips’ VP and chief marketing officer, Damien Cummings, claims.

Transitioning to a comprehensive marketing automation platform has not only improved how Flight Centre’s B2B brand marketing and sales teams interact, it’s also transforming content and customer engagement strategies.