Stories by Nadia Cameron

Programmatic ad tech vendor, AppNexus, is looking to up the ante around targeting buyers with digital advertising by allowing marketers to bring their own data insights into its real-time bidding platform.

More Asia-Pacific marketers are using mobile apps to interact with customers and have defined mobile strategies than their North American and European counterparts.

Telstra has taken the wrappers off two new digital media solutions based on its recent acquisition of video platform and analytics provider, Ooyala, and strategic partnership with content delivery vendor, Akamai.

Consumers are increasingly playing Batman in brand experiences and brands must be happy as Robin, BNP Paribas Fortis’ marketing and communications director, Xavier Dumon, claims.

Australian marketers are behind their North American and UK counterparts when it comes to utilising technology and data in marketing activities, a new report indicates.

Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.

As interactions between brands and consumers become automated, and as businesses streamline and mechanise processes, humanity and honesty become even more vital to customer success.

US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.

Integrated social profiles uniting Lithium’s community platform with Klout influencer scores is one of a host of new product announcements being made by Lithium this week.

Australian organisations are chasing digital opportunities but failing to respond quickly enough to always-on consumers, raising the risk of customer churn, a new report claims.

The Walt Disney Company has appointed Carat’s chief strategy officer, as its new CMO.

Optus Business director of marketing, Hayley Clarke, is leaving the telco this month to become the first global CMO for Australian-based risk management services firm, SAI Global.

Corporate Travel Management’s (CTM) Tom Clark isn’t just a seasoned brand and comms marketer with an eye on the customer; he’s also the company’s digital technologist.

Having a loyalty program will give Expedia the systems and data it needs to drive a new level of personalisation and high-value customer engagement, according to its MD of customer experience.

Aon’s marketing chief says the launch of a digitally-fuelled content marketing program is not only transforming client engagement, it’s also improving staff collaboration.