Data disruption is as transformative and game-changing to customer engagement as digital disruption, it just hasn’t received enough focus yet, Ogilvy’s head of data claims. There’s also too much emphasis on technology generating data, and not enough attention placed on the people behind the insights.
Better engaging prospective students at every stage of the decision-making journey, as well as providing tailored and timely information to existing university goers, has prompted Charles Sturt University to invest in a marketing automation platform.
Australian insurance group, IAG, is undertaking a major shake-up of its organisational structure and leadership team in a bid to become a customer-led and data-driven organisation.
Two home-grown startups in the retail space have added millions to their coffers from high-profile investors to expand their offerings.
Keeping tabs on a growing range of brand activations, and improving customer data management across sales teams nationally, are just two of the benefits SouthTrade International has realised from a database overhaul.
The Australian Government has released the draft of its proposed mandatory serious data breach notification bill for public consultation.
Organisations looking to survive the digital age must harness the triumvirate of customer sentiment, operational excellence through technology, and experimentation via new business models, Capgemini’s global head of sectors claims.
Former Target Australia customer experience chief, Jason Bradshaw, has taken up a new post as the first director of customer experience for Volkswagen Group Australia.
The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.
Australian businesses are underutilising existing data and analytics capabilities to drive strategic and competitive advantage as executives struggle to come to grips with the new realities of data-driven decision making.
If there’s one thing CMO’s inaugural CMO50 list showcases about Australia’s marketing leaders, it’s that they have a desire to take charge of change, and are willing to extend their knowledge, teams and transform their organisations to make it happen.
This year’s top 10 CMOs in the CMO50 stand out for the breadth of responsibility they’ve taken on not just as marketers, but as business leaders.
When IDG launched CMO as a brand in early 2013, marketers globally were already in the midst of significant change. Every which way you looked at it, marketing was experiencing a shake-up - in opportunity, in complexity and in executive expectation.
Luxury travel provider, Captain’s Choice, has taken the first steps towards making its website more user-friendly and intuitive for its older customer demographic, and is now setting its sights set on better personalising customer engagement.
Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.
