We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital
This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function.
Understanding and optimising campaigns and content to suit each step in the customer conversion journey is becoming a reality for Royal Caribbean, after the cruise liner embraced split-funnel attribution technology and measurement.
With 2015 coming to a close, we thought it would be a good time to look into the most read articles of 2015 on the CMO website to see what was top of mind for modern marketing leadership this year.
Holiday resorts provider, Club Med, has joined the ranks of enterprises rolling out Facebook’s new professional social media platform, Facebook at Work, in a bid to improve customer experiences globally.
Creative agency, Imagination, has opened an innovation lab in Sydney aimed at educating brands and marketers on better utilising emerging and digital technologies for customer engagement.
Marketing and ad tech news from Salesforce, MediaMath, Azalead, True Influence, Experian, Extole, SocialRank, Infer, InsightSquared and RhythmOne
The Royal Automobile Club in Western Australia has gone live with its mobile-first online member portal, the inaugural step in a multi-pronged digital transformation program aimed at delivering better experiences to customers.
Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.
Woolworths has confirmed customers will again be able to obtain Qantas Frequent Flyer points for shopping under the supermarket giant’s overhauled customer loyalty program from 2016.
There’s no one organisational model every CMO can adopt in order to successfully adjust to the new world of customer-led marketing. But according to The CMO Club, there are four emerging pillars underpinning successful modern marketing leadership.
ANZ Stadium’s GM of marketing and membership is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.
Data-driven marketing and the use of predictive analytics and segmentation are becoming increasingly important to marketers globally as they strive to become customer-centric, a new study reports.
Marketers have been too reliant on agencies for executing their marketing strategies but are finally taking control back thanks to the rise of first-party data investment and management.
Marketing and ad technology news from SDL, Impact Radius, eBay, VE Interactive, Marketshare, Tableau, Leadspace, Kentico, Qlik, Netsertive, AppNexus and Boomtrain.