The modern customer agenda has broken out of the bounds of marketing and is seeing marketers become pivotal business strategists within their organisation, Marketo’s founder and CEO, Phil Fernandez, claims.
Womens’ title publisher, Mamamia Women’s Network (MWN), has launched its new audience-based personas for clients following its adoption of a data management platform (DMP).
This week's roundup of top martech and ad tech stories from Adobe, Peazie, Avention, Appboy, Everstring, Lattice Engines, ShareRoot, eLoyalty, Verizon, Marchex and CoTe.
Like many of his Australian marketing leadership peers, Bupa’s marketing director, John Moore, is on a mission to up his brand’s customer experience game. And to do this, he believes a CMO must become the ultimate internal communicator.
Real estate chain, Ray White, is hoping to better target homeowners across Australia with a new series of personalised market update videos based on data-driven insights.
Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.
A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group.
When it comes to creating great experiences for your customers, the whole is greater than the sum of its parts, American Express’ director of digital commerce, capabilities and partnerships, Rob Bourne, claims.
The latest martech and adtech news from Oracle, Adobe, Teradata, dotmailer, Zegami, Integral Ad Science, SaleCycle, AWeber, Captiv8 and MediaMath.
Challenges around customer data collaboration and utilisation, content personalisation and marketing technology are creating issues between brands and their agency partners and triggering a shake-up of relationships, a new survey claims.
Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.
Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.
Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.
Location intelligence is finally hitting the mainstream as a wide range of industries and marketers start clueing into the importance of contextual data on their customer experiences, products and services.