B2B brands can build customer love and loyalty but they’ll need to shift the focus from price and quality to purpose, relevance and experience to get there, Mercer’s customer chief claims.
It’s not often you hear of any company, let alone an insurance giant, tapping into the razzle and dazzle of movie making to get employees behind a new business initiative. But that’s exactly what IAG is doing as part of a program of work to raise awareness of customer experience painpoints and how to solve them internally.
All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.
It’s a growing challenge for marketers: Knowing which content to serve a specific customer to personalise that moment of interaction. But for US-based bikes retailer, Performance Bicycle, the issue is on its way to being solved thanks to cognitive computing.
Engagement is the name of the game for modern marketers, and digital connectivity, data and technology are opening new doors to building customised experiences with prospects and customers.
IBM’s marketing and customer analytics offerings have traditionally sat at arm’s length from the vendor’s enterprise IT solutions and in particular, its high-profile Watson and cognitive computing advancements. But not for long.
MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.
Today’s increasingly influential Generation Z not only demands consistency from brands, they also expect marketers to know who they are, their passion points, interests and values – then reflect these accurately, Wunderman’s global CMO claims.
Trust is the new currency for engaging with today’s self-obsessed consumer and brands will need a combination of credibility, reliability and intimacy if they’re going to win them over.
CMO of digital technology services company Mindtree, Paul Gottsegen, has spent 30 years as a marketer, earning his stripes with the likes of Compaq, Dell, HP and Infosys. Upon joining Mindtree two-and-a-half years ago, he was tasked with transforming the brand and go-to-market strategy of the Indian-headquartered integrator,
All the latest marketing and ad technology news from Marketo, Salesforce, SugarCRM, Leadspace, Radius, Outbrain, Infer, Wayin, xAd, Act-On Software and Memeni.
Myer has promoted its deputy CEO and MD of marketing and merchandising, Daniel Bracken, to the newly created role of chief merchandising and customer officer alongside his deputy duties.
At a time of aggressive acquisition by enterprise software giants such as Oracle, Adobe, IBM and Salesforce to shore up their marketing technology propositions, Marketo stands alone as a best-of-breed player.
Marketers continue to make the mistake of telling customers what they can get instead of allowing them to drive the conversation.
Will Smith might not be the first person marketers would think to go to for strategic marketing advice, but the musician, actor and philanthropist had plenty of insights to offer during this year’s Marketo Marketing Nation Summit this week.
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Tareq
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CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration