Nearly three-quarters of Australians are members of at least one store customer loyalty program, with Woolworths Rewards the clear leader in terms of utilisation, new figures suggest.
After years of witnessing CMO tenure rise, turnover is experiencing a backflip and averages are plummeting.
Griffith University’s Asia-Pacific Centre for Franchising Excellence has cut its marketing expenses in half and is generating customised and segmented emails in-house after investing in a new digital marketing platform.
Purpose and personalisation are critical to IGA as its strives to put the heart and soul back into Australia’s grocery shopping market and experience, the supermarket giant’s GM of marketing says.
All the latest martech and adtech news from Salesforce, Datorama, Optimizely, Zendesk, The Trade Desk, Mautic, Radius, Oracle, Crimtan, ShareThis,TubeMogul and Lightspeed.
Rolling out a digital marketing platform across one function is hard enough when you consider the new technology skillsets and workflow change management involved. So you can imagine just how difficult it is when you add hundreds of independent franchisees into the mix.
A dual ambition to more effectively communicate with members through their channel of choice and become one of Australia’s top three health providers has seen HBF embark on a transformation of its customer communications approach.
Trigger-based emails that combine a brand’s first-party behavioural data on customers with third-party insights are just one of the ways marketers can strive to ensure their email marketing stays contextual and relevant.
Most Australian organisations are on a quest to become customer led, and Tabcorp is no different. Facing with digital disruption, and an increasingly cluttered gaming and wagering market thanks to the arrival of global competitors on Australian shores, the business is making a number of step changes in order to better resonate with modern-day punters.
A new survey by IDC in the US has pitched marketing technology vendors against each other by looking at their “cutting edge” credentials with marketers.
A new geospatial platform is helping Waverley Council create a growing stream of interactive digital services for its constituents, improving citizen engagement as well as internal efficiencies.
All the latest martech, customer tech and adtech news from Mapp Digital, Teradata, Simple, Marketo, SessionM, Estimote, Blis, Glispa, Thunderhead and Synap.
Customer experiences with Australian and New Zealand brands are getting worse, not better, if a new report is to be believed.
Positive market response to Myer’s new-look customer strategy and an emphasis on high-profile fashion brands have helped deliver stronger results for the full financial year, according to the department store giant.
As general manager of marketing and innovation for Australian specialty and allergen-free food manufacturer, Freedom Foods, Tom Dusseldorp holds a strategic and significant role in a business experiencing rapid, fast-paced, international growth.