Speculation is rising around the highly anticipated launch of Kodak’s forthcoming smartphone offering on 20 October, the latest in a series of products aimed at re-introducing the brand to a new generation of consumer creators.
If you wanted proof marketing is undergoing systematic transformation, then this year’s CMO50 is it.
Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.
Building awareness of the customer experience imperative is top of the list for Ansell Asia-Pacific marketing director, Mitchell Mackey.
For Toyota’s national marketing leader, Brad Cramb, gaining agility comes through a ‘fail fast’ philosophy, underpinned by strategic use of data and measurement. And that’s exactly what he’s been working to grow across the automotive manufacturer’s marketing division.
It’s been a big year for rebranding at Telstra. During an 18-month period, its chief marketing officer and group executive of media, Joe Pollard, spearheaded the development of and implemented a new strategic direction and holistic brand overhaul designed to move the company from telco brand to technology leader.
IAG promoted its senior marketing leader, Jane Merrick, to general manager, marketing and customer experience within its Australian consumer division in April.
If she had to pick her biggest achievement over the last 12 months, VMware’s Tori Starkey says it would be fostering an intelligence driven marketing culture that’s delivered more customer centric, effective, omni-channel marketing programs.
Data-led customer insights have become a cornerstone of modern marketing. At Australian-based wine production giant, Treasury Wine Estates, the use of data in go-to-market efforts is exemplified in work done over the past year to launch the 19 Crimes brand in the US.
Since joining ME as CMO, Rebecca James has instituted a restructure of personnel and departments across the business to put customer experience at the heart of everything the banking group does. This work brought together marketing, product design, digital sales channels and customer insights under the CMO for the first time, giving her the scope she needed to start truly changing the way the business operates.
Vocus has experienced unprecedented growth over the past two years, rising from a $500 million market cap business to $5 billion thanks to its acquisitions of Amcom and M2.
“When I commenced my studies 27 years ago, marketing was about ‘satisfying the needs and wants of customers’,” Kathmandu’s GM of marketing and international, Paul Stern, comments. “You can’t do that unless you know who you are targeting.”
The key metric Andy Lark uses to demonstrate marketing’s effectiveness is new customer growth.
Ongoing development and diversification of Crown’s marketing group is a source of pride for the casino and hotel operator’s chief marketing officer, Christopher Coyne.
Over the last 12 months, Jenny Williams has led a digital and marketing transformation at health insurer, HCF.
