Former Virgin Australia chief customer officer, Mark Hassell, has become the latest high-profile brand marketing and customer executive to join a big consultancy, taking up a post with KPMG.
Deloitte Digital’s lead partner says the decision to recruit three leaders from McCann Melbourne to head up its new brand creative and media team is about unifying brand strategy with customer experience design across the consultancy.
Yet another agency acquisition play has been announced today, with mobile customer experience company, Geronimo, picking up digital creative agency, Digital Media Group (DMG) for an undisclosed sum.
All the latest martech and adtech news from Oracle, Taboola, SAP Hybris, Alterian, HubSpot, Act-On Software, ProsperWorks, RhythmOne and Dataxu.
Marketing leaders from Berlei, National Australia Bank and Youi took to the stage at YouTube’s Brandcast event this week to highlight how they’re using the video platform and its growing suite of advertiser offerings to build their brands with on-demand audiences. Their stories came amid a raft of new advertising product offerings and updates from YouTube all aimed at improving the robustness, measurability and quality of interaction with the consumer.
Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.
If you want to be a successful marketer in today’s world, you have to be part of the growth engine your CEO is driving.
Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.
All the latest martech and adtech news from IBM, MediaMath, Freshworks, Localz, dotmailer, Appboy, HubSpot, GMC Software and Slack.
Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.
Michele Teague has left her role as head of marketing at Kmart and taken up a non-executive director’s position at ASX-listed discount retailer, The Reject Shop.
Myer’s CEO says the business is ramping up initiatives to accelerate omni-channel business growth after reporting mixed results in its full-year report.
Vision Personal Training (PT) has set about overhauling its digital, social and search presence as part of aggressive plans to double its Australian footprint in the next three years.
Making employee experience as important as customer experience, and linking data to both marketing intelligence and consumer emotion are crucial steps brands must get better at to deliver great customer experiences.
All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.
