It’s the mission of modern marketers to demonstrate marketing as one of the few genuine drivers of growth within an organisation, NAB’s CMO, Andrew Knott, says.
Paul Stern’s proudest moment in the last 12 months was representing Kathmandu at the European Outdoor trade show. The reason? He’s spearheading a transformation of the outdoor clothing and accessories manufacturer and retailer’s international go-to-market strategy.
All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more
Financial tech startup, Brickx, has recruited amaysim’s former commercial officer and marketing leader, Andrew Balint, as its new CMO.
Brand that don’t recognise their future is dependent on their ability to harness data and who haven’t already started rethinking core business models will not survive the onslaught of artificial intelligence.
Having a great boss that challenges and supports you, being brave enough to see risky ideas through, capitalising on customer insights and failing are just some of the lessons CMO of Three UK, Shadi Halliwell, has learnt over the course of her marketing career.
The AANA is embarking on a review of its self-regulatory system for the advertising industry as it strives to keep “draconian” measures from hindering the future prosperity of advertising, its chief says.
Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change.
All the latest martech and adtech news from Salesforce, Aprimo, Criteo, ShareRoot, Acquia, Brandwatch, MediaMath and 250ok.
Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.
ANZ’s former group general manager, Louise Eyres, has become one of two general management recruits at the Australian Sports Commission (ACS) as part of plans to enhance its strategic leadership of the country’s sports sector.
Village Cinemas’ marketing chief says a 10 per cent increase in its Net Promoter Score is the result of significant investment and cross-divisional support for its voice of customer program.
Tourism Australia has launched a $5 million, socially-led campaign that uses a dedicated news channel curated by youth to win over the youth travel and working holiday market.
All the latest martech and adtech news from Marketo, Sprinklr, Demandbase, Bluecore, mParticle, Nielsen, Quantic Mind and Scribblelive.
Stuart Tucker has left Commonwealth Bank after four years as the ASX-listed banking group’s GM of brand, sponsorship and marketing operations and is joining hipages as its chief customer officer.