Stories by IDGNS News Staff

Leadership

IDG CMO Perspectives: Carol Meyers, CMO, Rapid7

Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.

Leadership

Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team moves the needle, using NPS to drive customer experience and the importance of real-time transparency.

CMO Perspectives - Clint Oram of Sugar CRM

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.

Interview: Carl Tsukahara, CMO, Birst

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.

Leadership

Interview: Jim Kruger, CMO, Polycom

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

Leadership

Interview: Kim Decarlis, CMO, Imperva

DG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.

Interview: Simon Mulcahy, Interim CMO, Salesforce

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Simon Mulcahy, interim CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art and science of marketing and the Dreamforce Experience.

Leadership

Interview: Bill Macaitis, CMO, Slack

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Bill Macaitis, Slack’s CMO speaks to Josh London, CMO of IDG and shares his insights on amplifying culture with empathy, the art and science of marketing and the CMO + CEO relationship, among other topics.

Leadership

The challenges facing CMOs

Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

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Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

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A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

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Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

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One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

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