Stories by IDGNS News Staff

Leadership

IDG CMO Perspectives: Carol Meyers, CMO, Rapid7

Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.

Leadership

Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team moves the needle, using NPS to drive customer experience and the importance of real-time transparency.

CMO Perspectives - Clint Oram of Sugar CRM

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.

Interview: Carl Tsukahara, CMO, Birst

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.

Leadership

Interview: Jim Kruger, CMO, Polycom

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

Leadership

Interview: Kim Decarlis, CMO, Imperva

DG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.

Interview: Simon Mulcahy, Interim CMO, Salesforce

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Simon Mulcahy, interim CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art and science of marketing and the Dreamforce Experience.

Leadership

Interview: Bill Macaitis, CMO, Slack

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Bill Macaitis, Slack’s CMO speaks to Josh London, CMO of IDG and shares his insights on amplifying culture with empathy, the art and science of marketing and the CMO + CEO relationship, among other topics.

Leadership

The challenges facing CMOs

Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Bullshit

John Winkler

Kmart turnaround chief to exit Wesfarmers, Target

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End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

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https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

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DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

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this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

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