Stories by IDGNS News Staff

Leadership

Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team moves the needle, using NPS to drive customer experience and the importance of real-time transparency.

CMO Perspectives - Clint Oram of Sugar CRM

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.

Interview: Carl Tsukahara, CMO, Birst

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.

Leadership

Interview: Jim Kruger, CMO, Polycom

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

Leadership

Interview: Kim Decarlis, CMO, Imperva

DG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.

Interview: Simon Mulcahy, Interim CMO, Salesforce

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Simon Mulcahy, interim CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art and science of marketing and the Dreamforce Experience.

Leadership

Interview: Bill Macaitis, CMO, Slack

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Bill Macaitis, Slack’s CMO speaks to Josh London, CMO of IDG and shares his insights on amplifying culture with empathy, the art and science of marketing and the CMO + CEO relationship, among other topics.

Leadership

The challenges facing CMOs

Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?

Featured Whitepapers

Recovering Revenue

America’s Largest Cable and Home Internet Provider Recovers $23 Million in Annual Revenue

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Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

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Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

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This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

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It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

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I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

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