Stories by Brad Howarth

Digital Marketing

Chief digital officer or CIO? If the cap fits...

You may never have heard of New Era Cap Co, but you have probably seen its products, given they have been worn by celebrities and sporting luminaries from Jennifer Lopez to Babe Ruth.

Digital Marketing

How Levi’s keeps innovation in its jeans

When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in product and service.

Digital Marketing

What Open Colleges did to bolster marketing profitability

When you have more than 100 different products on offer, how do you decide which ones to focus your market efforts around? You can promote those that have the highest margins, but doing so might come at the expense of higher sales volumes from lower cost products.

Digital Marketing

How Data School Australia is balancing technical and soft skills development

A true data professional is often described as someone who can balance technical competency with business know-how and the softer skills or being able to listen and communicate effectively. It’s a rare requirement, but one the UK-based Data School is striving to instil in its graduates, including the first cohort who were recently welcomed into Data School Australia.

Digital Marketing

What you should know about facial recognition technology

​It’s not uncommon for a person to leave their house without their loyalty cards. It is also not unheard of for person to leave home without their phone. But no one has yet to leave their home without their face.

Digital Marketing

Report: Tackling bad advertising experiences

We’ve long known consumers hate bad ad experiences. It also turns out marketers do too. But while marketers are aware of the problems bad experiences cause, it may be that little will change until marketing team structures change.

Digital Marketing

Why we need to look inside the black box of AI

In the late 18th century, Wolfgang von Kempelen amazed the world with his chess playing automaton, the Mechanical Turk, as it defeated worthy opponents including Napoleon Bonaparte and Benjamin Franklin.

Leadership

How to handle a brand reputation crisis

While the reputations of Australia’s financial services companies might be copping a hammering right now at the hands of the Royal Commission, they might take take heart from the knowledge that no matter how bad things, there is usually a way back. Most of the time, at least.

Digital Marketing

Building AI to help marketers, not replace them

Discussion of the use of artificial intelligence in the workplace today inevitably leads to questions about the role it will play – and what might happen to those people who previously performed those roles.

Digital Marketing

How RAC WA used AI to unearth member data insights

Digital transformation projects are normally pursued for their ability to improve engagement between an organisation and its customers. But there is much to be said for their ability to boost staff engagement levels too.

Featured Whitepapers

State of the CMO 2020

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Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

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Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

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Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

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Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

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Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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