For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.
Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
Veteran media executive, Kim Williams, is no stranger to new or unproven ideas. Fifteen years ago, he was involved in bringing video onto mobile phones in his role as chief executive at Foxtel – an idea which garnered its share of detractors.
The ascent of the digitally savvy consumer has accordingly given rise to the fully digital brand. But in an era where experience trumps almost everything else, sometimes even the most sophisticated digital solutions fall short of what a customer actually needs.
Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially during times of extensive or rapid transformation. But when it came time for Super SA to undertake its digital transformation, the leadership team found a simple yet effective way of keeping customers at the centre of their thinking.
Investing is a serious business, and one that poses significant consequences for reckless or risky behaviour. But it can also deliver rewards above and beyond just financial gains, especially for those investors who enjoy the thrill of picking winners.
For Australian ready meals company, My Muscle Chef, ‘strength’ was originally defined in physical terms, with its products catering to nutrition seekers in the workout crowd. But as the company began looking to expand beyond its initial success as a direct-to-consumer food business, head of marketing, Liam Loan-Lack, and his team started questioning exactly what strength means in today’s context.
Australia’s banks have not always enjoyed the strongest corporate reputations, consistently earning headlines that are best describe as bad news. So it takes a particularly bold perspective and a tonne of supporting proof points for a bank to muster the conviction that it deserves to be seen as a force for good.
With the desire to deliver personalised experiences crashing headlong into consumer privacy concerns, marketers are having to walk a fine line between extracting value from customer data while keeping them onside. But Australian independent speciality photographic store, digiDirect, has found a way to increase basket size by focusing personalisation initiatives onto something it already has complete knowledge of – its products.
To the uninitiated, cryptocurrencies can raise thoughts of unbelievable volatility and a currency type that offers safe harbour to the kind of people who would otherwise reject oversight of their financial dealings.
Emma McRobert had been in the US looking for a new messaging platform for the Optus customer care website when she learned about an idea that would revamp the company’s entire contact centre model.
Like many Australian retailers, Melbourne-based fine jewellery seller, Bevilles, pivoted to online sales during the pandemic in response to a decline in in-store purchases. But as a seller of high value items, the Bevilles team also knew they were likely to be the target of fraudsters.
Sometimes in changing markets, you need to think laterally to thrive. But few organisations are thinking as laterally as Konica Minolta.
The creators of sales and marketing software have a long history of promising to make life easier for users, accompanied by a patchy track record when it comes to delivering on that promise.
