State of the CMO 2022: Help us gauge the real state of marketing leadership

Survey must close 29 April COB: Make sure you get your responses in!

Just how are Australian CMOs faring as we embrace a third year of living with the global pandemic? How has this impacted the strategic and executive standing of marketing leaders? What are the technologies and in-house functional skills marketers continuing to invest in? How are marketing functions really doing when it comes to resiliency, adaptability and commercial acumen? And what’s on the company growth agenda in 2022?

These are just some of the questions CMO is hoping to answer through this year’s State of the CMO research survey, brought to you by Optimizely.

We’re reaching out to ask Australia’s senior marketing fraternity to help us complete this important research project in order to understand how the role of the marketing leader and remit continues to evolve.  

Now in its sixth year, State of the CMO provides an annual benchmark in terms of the CMO position and marketing function, and shines a unique light on where marketing leaders are focusing their efforts as well as experiencing challenges. Our questions relate to leadership responsibility, salary, tenure, technology purchasing and utilisation, CX ownership, business and executive priorities, data utilisation and more.  

Please help us in gauging the CMO's state of affairs by filling in this year’s survey and you'll have the opportunity to win a $500 RedBalloon experience voucher. The first 25 respondents will also receive a complimentary ticket to our CMO Momentum conference in August 2022. All participants will also receive a courtesy whitepaper PDF of the full report.

Click here to complete the survey  

The survey should take approximately 15 minutes to complete. Responses must be submitted by 29 April 2022.  

All responses are kept strictly confidential, results are used in aggregate and contact details are not kept. CMO strongly encourages you to share your thoughts today. To see the full terms and conditions of this survey, please click here.

And if you'd like to check out our 2021 edition and valuable findings, you can download the State of the CMO 2021 whitepaper here.  

Complete the State of CMO 2022 survey here   

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

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