Microsoft Australia gets a new CMO
- 22 February, 2022 06:55
Microsoft has brought on a new chief marketing officer after promoting Pip Arthur to a product management leadership position in its Workplace Business Group.
Renee Salaberry has joined the Microsoft Australia and New Zealand team as CMO, reporting to local chief operating officer, Steven Miller. The role encompasses marketing and demand generation for both commercial and consumer operations.
She comes with a background in marketing and strategy roles both client-side and agency-side locally, regionally and globally. Most recently, Salaberry was global CMO for ASX-listed tech vendor, Nanosonics. Other roles included executive VP of worldwide strategy for Leo Burnett based in Chicago, plus senior strategy director roles with Publicis Health and Saatchi & Saatchi Wellness.
Microsoft noted Salaberry’s deep marketing and industry expertise, combined with her experience working on some of the world’s leading brands during her agency career with Publicis Groupe, made her a good fit for overseeing the internal marketing team as well as its agency partners.
Meanwhile, Microsoft A/NZ’s former CMO, Pip Arthur, moved into a product management leadership role at Microsoft late last year, leading the Modern Workplace Business Group in Australia and New Zealand. Arthur was previously CMO and communications director for more than five years, initially joining the software giant in 2013 as head of corporate communications. She’s also the chair of Microsoft’s diversity and inclusion council in Australia.
Arthur was recognised among the 2019 as well as 2020 CMO50 of Australia's most innovative and effective marketing leaders.
"It’s been almost six months since I started my role as the Business Group lead for our modern workplace solutions and a fascinating time to join given the shift to hybrid work,” Arthur told CMO. “Work as we knew it pre-pandemic will never return so it’s exciting to be part of defining this new era of work.
“Having a broader business leadership role which requires me to think about the business end to end – from customer reality to sales, partner, marketing – has been a big shift. I am learning a lot and having this broader perspective is hugely invigorating.”
From a product perspective, Arthur noted two newest additions to the family: Viva, Microsoft’s employee experience cloud; and Windows365, its new cloud PC offering. Both were borne out of the shifts in work and the focus is now on bringing new value to customers through these offerings, she said.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
