QMS appoints new chief marketing officer

Melbourne Fashion Festival marketing and sales recruit replaces Sara Lappage, who was recently promoted to chief commercial officer - customer

QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.

The out-of-home player’s new CMO is Tennille Burt, who has spent the past six years with Melbourne Fashion Festival, most recently as head of sales and marketing. She joined the organisation in business development. Burt’s resume also includes sales and commercial roles with comms agency, Sister Communications; group sales at News Corp, and national advertising manager at WHO Weekly.

She takes the CMO reins from Lappage, who said the appointment comes at a crucial time for QMS, as it prepares to launch its revitalised City of Sydney concession. Lappage has been the company’s CMO for the past six years and was promoted into the newly created role in May. She now oversees all sales, strategy and marketing functions.

Tennille BurtCredit: QMS
Tennille Burt

“Despite the challenges the industry continues to face, we are committed to providing agencies and marketers with intelligent and dynamic digital out-of-home solutions. With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data led media business,” Lappage said.

“I am absolutely thrilled to have someone with Tennille’s proven ability to connect some of the world’s biggest brands with their audiences as part of our team.”

Burt described QMS as being in an “enviable period of business acceleration”.

“Having worked closely with QMS as the outdoor partner of the Melbourne Fashion Festival for a number of years, I have consistently admired their industry leadership and customer centric approach to delivering innovative DOOH solutions,” she commented.

“I look forward to adding value to the business as we ‘bounce forward’ in a dynamic media landscape.”

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