Chemist Warehouse looks to ramp up delivery with DoorDash partnership
- 27 August, 2021 11:55
Chemist Warehouse has struck a partnership with DoorDash to deliver pharmaceutical products via the on-demand platform to customers within 24 hours.
The new offering comes in from today and is available Australia-wide. As part of its promotion strategy, Chemist Warehouse is waiving delivery fees for the first week nationally.
The capability is being facilitated through DoorDash’s white label delivery service, Drive, which has also been used by brands such as Grill’d to fast-track their on-demand delivery capabilities as a result of the Covid-19 global pandemic.
Chemist Warehouse director, Mario Tascone, said the company was keen to make sure Australians accessed the products they have purchased faster than they can currently through traditional delivery service options.
“We’re thrilled to be launching this campaign nationally with DoorDash. We're supporting our customers to ‘Stay Home, Stay Safe and Stay Healthy’ with access to free fast delivery, at a time when they need it most,” he said.
To access free delivery, online purchasers place an order via the Chemist Warehouse website and select the ‘Fast’ delivery option, which is facilitated via DoorDash.
DoorDash head of enterprise partnerships, Chase Gardner, said the partnership highlights the company’s ability to support retailers as they respond to rapidly evolving consumer needs. DoorDash arrived on local shores in 2019 and claims it can deliver to than 80 per cent of the Australian population.
“The pandemic has seen online retailers, particularly in the pharmaceutical sector, faced with an accelerated shift in consumer behaviour, with many preferring online deliveries over going out to the store,” he stated. “This is coupled with increasing expectations for fast delivery options, which many retailers simply don’t have the infrastructure or resources to accommodate as quickly as they’d like.”
Chemist Warehouse’s deal takes its cues from a number of partnerships between retailers and on-demand services such as Uber and DoorDash in the first wave of the Covid-19 global pandemic in 2020. In the Grill’d example, the QSR has tapped DoorDash’s Drive offering to provide delivery services for 50 of its NSW and Victorian restaurants.
Another example is the deal struck between Greencross’ Petbarn stores and Uber to fast-track delivery of pet goods to customers.
“A partnership with DoorDash allows merchants to leverage our existing technology and widespread driver network to ease the strain on their resources, while giving them the opportunity to grow and meet increasing demand,” Gardner said.
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