Special CMO50 2019 report: Transforming the modern marketing function
- 19 November, 2019 11:44
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future?
In this special CMO50 whitepaper, brought to you by Adobe, we ask leading Australian marketing chiefs from our CMO50 alumni to explore how they are addressing transformative change as digital becomes a business imperative.
We know that to remain innovative and effective as marketing leaders, CMOs must not only challenge the way they approach marketing and customer engagement strategy externally, they also need to adopt new methods of building people and capability development. Because it’s not just the technical, data-driven skillsets required to adapt to the changing environment. Equally important to building suitable teams that can cope with the future of work and all the changes to come are emotional intelligence, collaborative and team thinking, curiosity, creativity and diversity of thought.
This special report looks at all of these factors today, as well as how marketing leaders are thinking about tomorrow.