CMO

Life-Space Group appoints executive-level marketing chief

Former FMCG and consumer packing goods marketer, Emily Spicer-Stuart, joins the probiotic and health products brand

Health products producer, Life-Space Group, has brought on a new executive-level marketing leader as it looks to become a trailblazer in the probiotic space.

Emily Spicer-Stuart has officially taken up the reins as head of marketing and innovation at Life-Space Group, leading teams including brand marketing, digital marketing, social media, scientific marketing and design. She reports directly to the CEO, Nathan Cheong.

Prior to joining Life-Space Group, Spicer-Stuart built up her marketing career and expertise across a range of FMCG and consumer packaging brands. These include stints as head of marketing and innovation for Murray River Organics, senior marketing manager for the Culture Co and Farmers Union Greek Yoghurt at Lion Dairy and Drinks, marketing manager for the Lancôme brand at L’Oreal Australia, and brand manager at Mondelez.

“Life-Space Group is an innovative and forward-thinking organisation,” Spicer-Stuart told CMO, noting its CEO is a naturopath and medical herbalist by trade with a passion for business growth and innovation.

The group is a manufacturer, supplier and brand owner of complementary medicines and foods with divisions including Evolution Health, Pentavite and Ultra Mix, its Australia-based manufacturing arm. Core brands include Australia’s leading probiotic offering, Life-Space, and children’s health brand, Pentavite.  

As Spiecer-Stuart noted, 70 per cent of an individual’s immune system is found in their gut, making Life-Space's area of focus a growing, important field.

“I have a fascination and passion for the gut-health industry and am thrilled to be surrounded by passionate people whilst growing an authentic brand that is scientifically validated and a genuine global thought-leader,” Spicer-Stuart said.

“It’s been an exhilarating ride so far. The team are self-motivated, creative, dynamic, strategic and keen to build momentum. There is so much potential in the marketing space and we are buckled in to be the trailblazers of the Probiotic landscape.”  

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