CMO

Optus launches app-only mobile brand gomo in Australia

The digital-only offering comes after TPG announced this week it was launching new app-only brand felix and signals the telcos want to capture market share in this competitive space

Another new telco brand has hit the virtual shelves this week with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.  

“Gomo is all about giving customers more bang for their buck on a great quality network in a simple and straight-forward way,” the brand said in a statement. Gomo promises low prices with generous data allowances and a hassle-free interface.

Being digital-only, gomo will offer in-app activation, along with managing subscription settings, checking usage and purchasing add on.

Gomo is opening with an attractive launch offer, with the first 5000 customers who pre-order between 18 - 22 November to pay $1 for their first month with 18GB of data. Non-promotional plans cost $25 for 30 days.
The gomo brand, from Optus parent company, Singtel, is already operating in Singapore, the Philippines, Indonesia and Thailand, and is designed to be a lean, digital-only offering offering a simple user experience.  

“Utilising Optus’ mastery of digital experiences, gomo is set to be the real challenger brand of the MVNO [Mobile Virtual Network Operator] market – just as Optus is the challenger in the MNO market - and we plan to really shake up the market with what Gomo has to offer,” the company said in a statement.

“Gomo is the go-to solution for Australians who just want more affordable, mobile connectivity, plain and easy,” said Optus MD of marketing and revenue, Matt Williams.

“We know customers prefer digital service options, so we’ve prioritised that in our offering, along with flexibility and simple activation, so value-seekers get everything they want, and nothing they don’t."

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