CMO

Sensis appoints new chief product and customer experience officer

New appointment is aimed to expanding the business’s digital platforms and marketing services offerings to SMB outfits

Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.

Most recently, Mulligan was chief product officer at Brickfloor, a proptech outfit, reshaping the home seller experience. He spent almost 10 years in a number of roles at MYOB as head of connected services, driving product strategy and commercialising products and partnerships in payments, lending, ecommerce and data. Prior to that, Mulligan was GM of online products and services for small businesses with ANZ.

Once the home of the White Pages and Yellow Pages, Sensis has been transitioning to digital platforms and marketing under the leadership of CEO, John Allan, for the past six years. While it still publishes print directories, which are particularly strong in regional markets, the digital platforms and marketing services are the growth engine of the business.

Connect, which helps enterprise, mid-market and SMBs manage their content across over 30 digital publishers was introduced two years ago is now the leading SaaS platform for over 10,000 Australian businesses. It also has a significant digital marketing services capability.

Allan said Mulligan’s experience and knowledge will be focussed on building its SaaS offerings. “He brings to Sensis a proven track record in product development and delivery, where he will focus on three key areas to help drive products and platforms forward: Product-led growth, platform thinking and partnerships,” he said.

For his part, Mulligan said the Sensis strategy resonates with him. “The business has incredible assets and is uniquely placed to deliver a business platform for SMEs with its centre of gravity in the front office, where the really gritty problems are,” he said.

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