CMO

CMO's top 8 martech stories for the week - 6 August 2020

All the latest martech and adtech news this week from Kantar, Messenger, BigID, Tapad, Yotpo, CreatorIQ, IBM and Neustar

Yotpo raises US$75 million for its ecommerce marketing cloud

Yotpo has raised US$75 million in a Series E round, which includes several existing investors, Bessemer Venture Partners, Access industries and Vertex Ventures, and new investor Hanaco.

The latest cash injection brings the total raised by the startup to US$176 million. Yotpo provides services such as SMS and visual marketing, loyalty and referral services and reviews and ratings used by a range of ecommerce companies. 

CreatorIQ raises US$24 million in Series C round

In other funding news, influencer marketing platform, CreatorIQ, which combines influencer discovery with workflows, brand safety and measurement, has raised US$24 million in Series C.

The latest round, with financing by Kayne Partners Fund and participation by TVC Capital and Unilever Ventures, brings the total funding to US$41 million. 

Over the past 12 months, CreatorIQ has grown to become one of the biggest advanced influencer marketing SaaS platform, with a fifth straight year of over 100 per cent growth. CreatorIQ said it is focusing its Series C on five strategic areas including an all-new user experience, data science, paid media and advanced measurement, global expansion, as well as strategic alliances and partnerships.

IBM expands collaboration with Influential

IBM has launched Watson Advertising Social Targeting with Influential, a new solution which harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and voice.

The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential and aims to be a social targeting tool which can help brands communicate with a chosen audience.

Neustar launches Fabrick

Neustar has launched Fabrick, a unified identity ecosystem of Neustar proprietary services, data and technologies to assist connections between brands, publishers and customers.

Fabrick is intended to analyse the incremental revenue impact of a brand’s media mix without solely relying on third-party cookies or other consumer IDs. Brands can also leverage Fabrick to conduct cookie-free audience targeting and content personalisation to help marketers deliver more relevant and engaging consumer experiences while improving sales conversion rates.

Kantar launches Accelerated Answers service

Data, insights and consulting business, Kantar, has launched Accelerated Answers, a flexible, quick-turnaround survey solution designed to deliver real insights from real consumers in as little as six hours. Accelerated Answers is available to in-house research teams and agencies in 70 markets around the world.  

The new service includes a quick-turnaround solution that takes ready questions and targets audiences or nationally represented groups quickly. Kantar can deliver tabulated data, answering five questions from 500 respondents, in as little as six hours. It also has survey templates and sample audiences to streamline programming, data processing and visualisation time by up to half. 

Facebook updates Messenger Chat plugin

Facebook has updated its Messenger chat plugin to allow people to talk to businesses through Chat without logging into Facebook.

It has also introduced a new design to make conversations easier and more intuitive. Facebook said businesses with a Facebook Page can install the free chat plugin on their website through settings or via its partners such as WooCommerce, ManyChat and Haravan.

Tapad and Reveal Mobile Partner launch new partnership

Digital identity resolution outfit, Tapad, and Reveal Mobile, which specialises in location-based marketing, have announced a collaboration to combine Tapad's digital cross-device matching technology and pixel-based attribution features with Reveal Mobile’s VISIT Local software. The partnership is designed to drive improved performance by optimising ad targeting and messaging for location-based campaigns.

Marketers using VISIT Local for location-based campaigns can enhance how they reach shoppers. When one member of a household shops for groceries, clothes, household goods or any other consumer item, a conversation between multiple members of the household typically takes place beforehand. With cross-device matching, marketers can reach everyone who has influence over what to buy and where to buy it.

BigID launches privacy app marketplace

Data discovery outfit, BigID, has introduced a privacy app marketplace which builds on BigID’s app framework and discovery-in-depth data intelligence foundation to assist customers to extend and action data insights. 

BigID’s first-of-its-kind discovery-in-depth technology provides data insights for data privacy, protection and perspective. The app marketplace provides enterprises with BigID and third-party developed apps to discover data for data privacy, security and enablement.

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