CMO

Australian Ethical gains gender parity with new chief customer and strategy officers

Ethical investment firm recruits new chief customer officer as well as appoints first chief strategy and innovation officer
Marion Enander (left) and Maria Loyez

Marion Enander (left) and Maria Loyez

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

The ASX-listed ethical fund manager has recruited Maria Loyez as its new customer chief, tasked with delivering a more compelling member experience and spearheading a customer-first mentality across the organisation.

Loyez joins from Volt Bank, where she spent nearly two years as chief customer officer. She has more than 20 years’ marketing and commercial experience, working as a CMO across SocietyOne and OFX, as well as holding marketing positions with Virgin, AMP and Optus.

Loyez replaces former chief customer officer, Allyson Lowbridge, who left the organisation after a three-and-a-half year tenure earlier this month.

“With its recent stellar investment performance, Australian Ethical challenges – and dispels – the myth that ethical investing is just about doing the right thing,” Loyez commented. “Its history is rooted in a desire to create a better future for everyone and I couldn’t be more excited about helping to grow the business and ethical investing.

“I’m especially looking forward to engaging with its customers and not just delivering but exceeding their expectations.”

Australian Ethical Investments’ first chief strategy and innovation officer, meanwhile, is Marion Enander. She has been consulting to the organisation for more than a year, and has Australian and international experience in strategic leadership and change management roles, including with Perpetual and Credit Suisse. Her remit is firmly focused on ideas generation for new product and service offerings.

“In just the past 12 months, we have seen some quite seismic shifts in Australians’ ethical behaviours and expectations. People are much more aware of the positive impact their money can have while still delivering competitive returns,” Enander said.

“To compete in what is becoming a fiercely contested market, Australian Ethical must continue to embrace innovation, as it has done for over 30 years ago when it first began pioneering ethical investing.”

Both Loyez and Enander report directly to Australian Ethical Investments CEO, John McMurdo. He noted the significance of having gender parity across both its board since 2018 and now its c-suite.

“I think it’s particularly significant Australian Ethical is one of just 20 ASX 300 companies to achieve full gender equality at both board and c-suite levels. These appointments underline our focus on delivering market-leading investments while maintaining our fundamental commitment to doing it the right way, which includes embracing diversity and inclusion at every level,” he said.

“Even before the world was gripped by the pandemic crisis, Australians were beginning to seek us out in record numbers because they understand that what they do with their money is not disconnected from the world we live in. Our challenge is to continue this phenomenal success, especially as others seek to replicate what we do.

“And so, I’m delighted with Maria and Marion’s appointments. I’m certain their experience, knowledge and expertise will be invaluable as we continue to grow Australian Ethical into one of the most impactful and trusted fund managers in Australia.”

Australian Ethical Investments, which was established in 1986 and listed on the ASX in late 2002, had $4.05 billion in funds under management at 30 June 2020.

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