CMO

CMO's top 8 martech stories for the week - 16 July 2020

All the latest martech and adtech news this week from OneTrust, InMoment, SiriusXM, Dynamic Yield, Medallia, Adobe, Bazaarvoice and BlueConic

OneTrust launches free CCPA and GDPR compliance tools

OneTrust has launched new free tools for privacy and security teams to automate GDPR and CCPA compliance programs. OneTrust Free Tools give users access to the most widely used technology for privacy, security and third-party risk, reducing the barrier to entry to build technology-backed compliance programs.

OneTrust Free Tools help users get started with the automation, workflows and record keeping needed to comply with GDPR, CCPA, ISO 270001 and hundreds of the world’s privacy laws and security frameworks. OneTrust Free tools include: OneTrust Privacy, which can automate assessments, intelligently map data and respond to privacy rights requests for GDPR, CCPA, LGPD and global privacy compliance; and OneTrust Cookie Consent Free Edition, which can scan websites for tracking technologies, create and deploy a cookie banner and preference centre to capture user consent.

InMoment helps brands determine best ‘Return to Work’ strategies

Experience Intelligence outfit, InMoment, has announced an employee return to work technology offering designed to identify employee attitudes about office or at-home workplace safety and personal health, work procedures and environmental needs and ongoing employee well-being as employees adapt to new working environments.

InMoment Return to Work technology solution offers three employee feedback templates designed by experts at InMoment which gather data in key areas: Employee personal health and safety; office or remote work environments and overall workforce engagement; and on-going employee wellbeing. The technology enables business leaders to gather feedback from their workforce and receive expertly-designed reports, with three feedback templates available to the public free of charge.

SiriusXM buys Stitcher for US$325 million

Audio entertainment company, SiriusXM, will acquire Stitcher, a podcast production, distribution and ad sales outfit. It comes after SiriusXM recently acquired Simplecast, a podcast management platform used by creators to publish, distribute and analyse podcasts. 

SiriusXM said the two acquisitions will give it the largest addressable audience in the US across all categories of digital audio – music, sports, talk and podcasts - and further extend its reach in the digital audio ad marketplace. The SiriusXM and Pandora owned-and-operated digital platforms, combined with its ad sales arrangement with SoundCloud for the US, and when the Stitcher and Midroll networks are finalised will give it a reach over 150 million listeners.

Dynamic Yield expands APIs to enable entire personalisation suite

Personalisation platform, Dynamic Yield, has announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. 

This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield’s entire suite of personalisation capabilities. eXPerience APIs can be used to embed personalisation into other channels such as kiosks, point-of-sale systems, interactive screens and call centers; allow developers to maintain the control of page structure and content when creating a personalised campaign; experiment and target experiences without exposing any sensitive data on the browser; launch campaigns through the server-code to keep the frontend of the website from slowing down.

Medallia partners with Adobe

Experience management outfit, Medallia, has announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) which gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency.

Medallia Experience Cloud customer feedback will integrate with behavioral data in Adobe Experience Cloud to deliver a single view of each customer’s complete journey including what digital ads were served to them online, what they purchased, their in-store and call center engagements and verbatim feedback from their experience. 

Adobe launches Journey Orchestration in Australia and New Zealand

In other Adobe-related news, Adobe has released Journey Orchestration, a standalone orchestration engine which enables organisations to use insights from Adobe Experience Platform to create and deliver seamless, personalised interactions across any channel in real-time. 

The key features of Journey Orchestration include real-time data activation for customer profile, context and business data to tailor every individual experience in the moment and individualised real-time value to uniquely engage every individual with what they need as they progress through their journey. There's also omnichannel engagement to deliver personalised experiences across channels via applications like Adobe Campaign and/or third-party systems via REST APIs; intelligent orchestration to optimise journey decisioning and customer engagement for every individual’s journey with Adobe Sensei; and unified experiences remove data and system silos to orchestrate coordinated omnichannel experiences from acquisition through service.

Bazaarvoice acquires Curalate

Product review and user-generated content (UGC) outfit, Bazaarvoice, has acquired Curalate, which provides shoppable social, UGC and influencer marketing solutions to more than 1000 brands and retailers. 

Curalate’s technologies turn images into digital storefronts which give consumers compelling shopping experiences online. The integration will offer brands the ability to leverage inspirational social content to drive sales on social channels, websites and throughout the Bazaarvoice network.

BlueConic releases updates

Customer data platform, BlueConic, has released enhancements to its lifecycle orchestration capabilities, which it says enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs responsive to each customer’s unique journey.

Marketers can define any number of customer lifecycles, each consisting of sequential, mutually exclusive stages that share a common marketing goal; understand an individual’s attributes and behaviors at any given time to determine eligibility to enter a lifecycle; align cross-channel touchpoints in each stage behind the common objective of advancing customers or prospects to the next stage in the lifecycle; leverage connections with existing marketing activation technologies to direct them to trigger or suppress messaging; and pass stage data to any analytics platform to analyse performance and audiences.

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