CMO and CIO join forces on a reimagined virtual event series
- 09 July, 2020 09:53
CMO is delighted to confirm our annual Executive Connections event series in partnership with CIO has been reimagined to an exciting new virtual format in July.
CMO and CIO’s joint Executive Connections event series has been a distinctive and warmly received offering over the last five years, bringing marketing, customer, digital and IT leaders together to debate key trends and technologies impacting their strategic roles in business. Given the COVID-19 crisis, and the critical need to keep up with customers and markets to ensure long-term competitive success, there’s added impetus on these functions working together to drive company growth. So we’ve reimagined the annual Executive Connections series into a complimentary series of digital events looking at key topics vital to both the CIO and CMO.
We have two events coming up this month – don’t miss your opportunity to participate and hear from thought leaders and experts on these compelling topics!
22 July 2020:
Building the ultimate customer data engine
There’s no doubt consumer expectations are at an all-time high, and organisations must connect the experience dots using digital and data tools to meet and exceed the demands of today’s customer-led economy.
Thanks to the rise of artificial intelligence, machine learning and automation, it’s become easier than ever to harness data from across an organisation to personalise and contextualise engagement with external customers. But as we face a rise in customer data protection and privacy laws, and seek to bring more types of data into the picture, organisations must navigate the legal, ethical and cross-functional implications of tapping more customer insight to achieve their engagement and growth ambitions.
So how can teams better utilise data without crossing the creepy line? Which employees need access to what data sets and when in order to improve your external customer experiences? And what governance and collaboration practices should you embrace to ensure external customer experience efforts are successful?
This digital event, sponsored by Salesforce, will explore how marketing and IT leaders do just that.
How to better harness technology and culture to drive company growth
Both CIOs and CMOs are increasingly being put into the position of championing company transformation in order to pave the way to growth. And there are plenty of tools at their disposal to achieve it, from technology innovations and intelligent-based platform innovation to data and analytics, digital capability, new operational ways of working and more.
Yet what’s equally clear is neither side can afford to swim in their own functional lane if they want to truly champion company-wide transformation. Both CMOs and CIOs are required to take a much more strategic, collaborative and influential role with business colleagues – and each other – if they’re to orchestrate the changes in technology, behaviour and cultural approach that will steer their organisations to growth.
Join us for this digital event, sponsored by Adobe, as we investigate the respective roles of technologists and marketing/customer leaders in improving tech capabilities, as well as championing the right team mindset, to spearhead growth-led transformation.
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