CMO's top 8 martech stories for the week - 11 June 2020
- 11 June, 2020 10:34
Act-On Software introduces new product capabilities
Growth marketing platform, Act-On, has introduced new product enhancements to transform traditional lead management into marketing automation.
The new features include new mobile messaging capabilities to connect with audiences on their preferred channel; real-time, user-specific digital messaging based on consumer interaction in any third-party system; delivery of critical, non-promotional communications; expanded integrations with Zapier seamlessly connect across hundreds of robust platforms, such as Zoom, Google Suite, EventBrite, Shopify and LinkedIn; and interactive reporting to identify patterns of success. There are also enhanced content creation tools included in the latest release.
The martech vendor said these updated capabilities, which have been built into a refreshed interface, are the first in a series of product announcements Act-On will roll out in the coming months.
Cavai opens Asia-Pacific office
Conversational advertising platform, Cavai, has launched in the Asia-Pacific region with a new office opening in Singapore. It's also announced the appointment of Lars Bjorge as APAC chairman.
Cavai has seen significant growth over the last two years with its platform designed for building, serving and managing ‘conversational advertising’ across all platforms and formats. Cavai is already established in Oslo, Stockholm, Helsinki, Amsterdam and London, before now launching in APAC with Singapore as its hub.
CustomerLabs launches No-Code Customer Data Platform
Digital marketing infrastructure company, CustomerLabs, has launched what it's claiming is the first no-code customer data platform – CustomerLabs CDP.
The vendor said the platform enables SMB marketers to collect, unify, segment and sync customer data across the martech stack without writing a single line of code.
The No-Code CDP enables integration between platforms and ensure the free-flowing exchange of data between them. It will also enable marketers to choose an attribution model that suits the business and to quickly pivot strategies. CustomerLabs CDP stores and syncs external user identifiers that enable marketers to segment and target the exact user in Facebook, thus increasing audience match rates by more than 50 per cent. It also enables new workflows in destination tools to be triggered and unified customer data will help build tailored customer journey flows to gain a deeper understanding of customers.
SurveyMonkey rebrands CX platform
SurveyMonkey has announced it is uniting its CX solutions under the banner of the GetFeedback Suite to accelerate its CX strategy.
The suite will combine all of SurveyMonkey’s current CX solutions under one umbrella, including the GetFeedback CX platform built for the Salesforce customer and Usabilla, which offers digital experience capabilities that bring real-time feedback from websites and apps. Both platforms were acquired by SurveyMonkey in 2019, and together they will be known as the GetFeedback Suite. SurveyMonkey will continue to offer both GetFeedback and Usabilla to organisations globally while working to integrate the two product lines into a multi-channel CX offering.
The GetFeedback Suite will help organisations seamlessly leverage their customer and operational data, and power automated actions that improve the overall customer experience.SurveyMonkey will continue to deliver newer customer experience offerings under the GetFeedback Suite brand in 2020 and beyond.
Ovato Innovation debuts new data visualisation tool
Ovato has developed a new data visualisation tool, Atlas by Ovato, which enables businesses to identify audiences at micro-level by visualising their first- and third-party customer data.
Powered by data from the Australian Bureau of Statistics (ABS) combined with shopping data from Quantium, Atlas identifies unique audiences and areas of potential for businesses, allowing marketers to see exactly where opportunity lives.
Features include a clean, functional UX, with data clearly presented as an overlay on a map, showing the geographic areas that have greater concentrations of an organisation’s target customers. This allows businesses to better direct advertising and direct mail spend to the areas that will generate the most impact, improve penetration and increase consumer spending.
Hearsay spruiks new features and website
Do-it-yourself customer conversations tool, Hearsay, has debuted several new features for brand owners.
The Brandhook-owned platform aims to help brands have conversations with customers to unpack the small and the unnoticed nuances that big data does not reveal. The latest features introduced during the COVID-19 lockdown include the ability to transcribe webcam conversations through the platform, tagging for relevant information and a redesigned website.
Leadspace and Microsoft enter into collaboration
Leadspace has entered into a collaboration with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights.
New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey.
Leadspace said its ability to unify and match B2B data across internal and external sources will enable more personalised and consistent experiences across every touchpoint. The Leadspace connection for company data will be available in preview from June 2020.
New sentiment tool pitched at Web optimisation
A company out of Israel claims it’s taking the pain out of optimising Web pages and digital advertising campaigns with its new artificial intelligence (AI) tool.
Revuze said the tool was born out of the market research company’s customer opinion analyser. The dashboard identifies trending keywords and analyses consumer sentiment by scanning millions of consumer opinions on public and internal information sources. It then employs machine learning to sort them by relevance, allowing clients to garner feedback on products and services or the competitive market.
For example, during the first few weeks of the COVID-19 pandemic, Revuze identified consumer interest in noise-cancelling headphones, with a relative increase in early March 2020, possibly due to the increase of work home environment.
"Using our AI, we help turn this huge, unstructured mountain of data into quantitative insights on discussions and keywords that customers use to describe products in their own words,” claimed Revuze CMO, Alon Ghelber. “These insights help our customers drive their products to the top of the search results.”
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