Afterpay recruits former Ola CMO as new marketing chief
- 18 May, 2020 11:29
Afterpay has brought on former Ola marketing chief, Andrew Balint, as its new VP of marketing for A/NZ.
The new recruit reports directly in the payments company’s global CMO, Geoff Seeley, based out of San Francisco, and is tasked with helping drive the buy now, pay later provider’s next growth phase.
Balint’s appointment comes after former local Afterpay CMO, Vicki Aristidopoulos, left the group in December after a two-year stint and the group appointed its first global CMO role in February 2020.
Balint spent the last 18 months as CMO of ridesharing company, Ola, where he was recognised for tripling local market share. Prior to this, he spent 15 months as CMO for property startup, Brickx. He also spent seven years with mobile telco provider, Amaysim, across marketing and sales. Other companies on Balint’s resume include Optus, News Corp Australia, eBay and Qantas.
“Andrew brings world-class experience in building brands with a deep understanding of ecommerce, digital expertise and how to harness data driven insights to bolster performance,” Seeley said in a statement. “As Australia’s number one and most loved buy now, pay later platform, I am looking forward to seeing Andrew taking our A/NZ business to the next level.”
Balint said he was excited to be joining the Australian success story.
“I plan to bring my passion for leadership to grow and protect the Afterpay brand with a customer centric focus to marketing,” he commented. “I believe in an entrepreneurial approach to marketing anchored in all things digital, which is in my DNA.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.