CMO

Intrepid appoints new GM of marketing following Clark's promotion to MD

Intrepid has appointed Louise Laing as the general manager of marketing

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, the travel company has appointed Louise Laing as the general manager of marketing.

Laing will lead the APAC team on trade, brand and design, PR and digital marketing. She boasts of a diverse background with strong leadership credentials, and started her career off in communications, joining Jetstar in its startup days building the airline’s brand and reputation. 

Laing then moved agency side working for Mango Communications as group business director for the tourism, leisure and entertainment portfolio, taking care of Tourism Australia, Booking.com and The Walt Disney Company, among others. She was most recently the director of marketing A/NZ for G Adventures. 

Intrepid Travel announced two internal promotions last year to manage record growth as it reported a 16 per cent global growth in the year to date. These included Clark as well as Brett Mitchell, previous managing director for APAC, who was promoted to chief commercial officer reporting to CEO, James Thornton. 

“With only a few months left of this year, these roles solidify our 2020 strategy. As we grow with purpose, 2019 is on track to mark our fourth year of record growth,” Thornton said last year.

“Now we are planning our 2025 strategy, and these two roles will be vital to delivering our ambitious goals.” 

Clark had been GM marketing APAC for almost two years.

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