CMO

Former marketer promoted to group executive at Nib

Former head of marketing and products, Ed Close, appointed group executive of Nib

The former head of marketing and products at Nib’s Australian Residents Health Insurance (Arhi), Ed Close, has been appointed group executive of Nib effective 1 January 2020.  

Close’s appointment comes after Rhod McKensey stepped down from the role to lead a new joint venture initiative between Nib and Cigna Corporation, announced in December. 

Close has been with Nib since 2017 and brings to the management team 10 years’ experience working in the financial services and health insurance sector overseeing the end-to-end ownership of marketing and product assets. 

Prior to Nib, he held various senior roles at Commonwealth Bank for more than eight years. 

“I’m really excited to be taking on this opportunity to lead nib’s transformation from a ‘sick care’ business to a proactive and empowering health partner for our members,” Close said. 

Nib is currently recruiting for a new head of marketing and products for its Arhi business with a replacement to be announced next month.

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