Intrepid Travel promotes CMO to MD post
- 14 October, 2019 09:58
Intrepid Travel has promoted its marketing chief to A/NZ managing director, Sarah Clark, as part of a new executive line-up.
Clarke takes the reins from Brett Mitchell, who has been promoted from APAC managing director to chief commercial officer, reporting to CEO, James Thornton. The leadership changes come after the travel company enjoyed a successful year, reporting 16 per cent global growth in the year to date.
Thornton said the company is planning its 2025 strategy and the two roles "will be vital to delivering our ambitious goals”.
“With only a few months left of this year, these roles solidify our 2020 strategy. As we grow with purpose, 2019 is on track to mark our fourth year of record growth,” said Thornton.
Mitchell's new role of chief commercial officer has a global remit to oversee sales, marketing and revenue management for Intrepid’s three regions of EMEA, APAC and the Americas. Clark, meanwhile, has been GM marketing APAC for almost two years. Prior to that, she was at Topdeck and STA, most recently as global general manager for Topdeck, based in London.
The global adventure travel company has been using a new data and personalisation strategy, along with its moves to Salesforce, to improve retention, customer communication and expand into new markets. It's data-driven approach has been so successful, the group sold out a tour in 16 hours, the fastest in its 30-year history by marketing to existing customers.
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