Former Origin Energy CMO joins NAB's marketing team

Origin Energy’s former chief marketing officer has joined the NAB team in the newly created role of general manager, strategic marketing.

Donna Pidduck spent two years as the CMO of Origin Energy until the beginning of this year, when the position was made redundant. At the time, a spokesperson confirmed her responsibilities were handed to GM retail sales and marketing, Duncan Permezel.

Prior to Origin, Pidduck was the CMO of Latitude Financial services, and also spent 10 years with GE Capital, holding a number of marketing roles in Switzerland as well as Australia and rising up to CMO of commercial before stepping into the financial services space.

A NAB spokesperson confirmed the appointment to CMO and said the role had been newly created. Pidduck reports into NAB group executive general manager of marketing and customer experience, Suzana Ristevski, who was promoted from GM of business banking and customer strategy to interim CMO and then officially to her latest position in October last year.

“I’m excited to be joining NAB and honoured to be part of a team who are so passionate about serving their community,” Pidduck told CMO in a statement. “The strategic marketing team will be responsible for creating innovative solutions to business challenges and I’m looking forward to bringing my unique experience and perspective to the role. 

“I am particularly motivated about bringing increased focus to what matters most to NAB customers and to connect marketing more closely with the rest of the business.”

Pidduck’s appointment also comes five months after NAB’s GM of consumer marketing and customer strategy, Karen Ganschow, left the banking group.

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