How mindfulness practices can help CMOs build the right presence of mind and creative skills of their marketing function
Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes.
The latter is usually caused by the misconception mindfulness involves yoga pants and sitting for eight hours in an ashram in India. It also might possibly involve shaving heads and giving away all your worldly possessions – OK, we’re not exactly sure on that, but there are definitely some chicken sacrifices and a guru involved.
In fact, mindfulness is actually a state of active, open attention on the present, and the ability to notice thoughts without considering them either good or bad. The American Psychological Association (APA) defines it as ‘a moment-to-moment awareness of one’s experience without judgment’.
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CSO, CMO, Computerworld, and PC World.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
