CMO

ING appoints ex-Samsung marketer

Danielle Hamilton steps into head of marketing role with the banking group.

ING Australia has appointed former Samsung marketer, Danielle Hamilton (nee Palmer), as its new head of marketing. 

Hamilton joins ING with a strong background in consumer and retail marketing covering global brands such as Samsung and Chobani as a client-side marketer, and Budweiser, Ikea, KFC and Huggies on the agency side. 

Hamilton spent just over 18 months as head of marketing for Samsung. Prior to this, she held various marketing roles in the three years she spent at Chobani. ING Australia head of retail, Melanie Evans, said ING prides itself on recruiting the best possible leaders from a variety of backgrounds.

“Our first priority is looking for people who share our obsession for helping customers get ahead,” she told CMO.  
“We are always on the look out for talented leaders with backgrounds beyond financial services; that’s how we build a diversity of thinking that best serves our customers and our people. 

“We want to keep building on the unique position we occupy in Australia’s banking market, so naturally we were looking for a marketing leader with experience in consumer and brand led businesses.” 

ING Australia serves more than two million customers across daily banking, home loans, credit cards, personal loans, superannuation and insurance.

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