Bonpain takes marketing director role at De’Longhi Group

The former marketing director of Dyson and part of CMO50 2017, Caroline Bonpain, has been appointed the new marketing director of De’Longhi Group A/NZ.

Bonpain will oversee the De’Longhi, Kenwood and Braun brands across Australia and New Zealand, and be at the forefront of a transformative time for the company.

Bonpain brings with her over 18 years of senior marketing experience, leading teams across multinationals including Coca-Cola, Nestlé and Kimberly Clark, and was most recently at Dyson A/NZ, where she made the CMO50 in 2017.

She will lead the planning, development and implementation of the company’s marketing strategies, accelerate the digital evolution of the business, drive in store transformation and deliver best in class customer service and customer experience.

“I am delighted to join De’Longhi Group at such an exciting time for the company. In a changing retail and consumer communications landscape, there is huge potential to be innovative and engage customers in a way that is rewarding for both the brand and customer, and I look forward to working across the group and with each team to achieve the business’ strategic goals,” Bonpain told CMO.

“Having also established my own consultancy, I look forward to bringing to De’Longhi Group my passion in helping foster high-performance teams and culture transformation.”

De’Longhi CEO, Paolo Albertoni, said the business is thrilled to welcome someone with Bonpain’s passion and skillset.

“As our Australia and NZ team continues to bring quality, innovation and Italian design into Australian homes, Caroline’s deep expertise and understanding of marketing, customer experience and innovation as well as people development will be invaluable to our company and the team’s long-term success,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu