CFO World

Nissan Australia extends partnership with Suncorp Super Netball with data-driven player metrics

New player stats brings branding to live, in-game commentary using new Nissan Net Points

Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.

Nissan Net Points, as it's known, will measure a range of live, in-match player interactions including goals, blocks, effective feeds, deflections and more. It utilises Champion Data statistics and will be incorporated into matches for commentators to analyse and discuss during play. 

“As Major Partner of Suncorp Super Netball since the competition’s inception, we’re proud to be extending our support to bring this innovative new platform and analysis to life,” said Geraldine Davys, marketing director, Nissan Australia.

“Nissan Net Points will change the way netball fans engage with the great game of netball, and is true to our brand promise of delivering innovation that excites.”

The new branded initiative will also see a Nissan Net Points Team of the Week leaderboard and the top earners for each position throughout the season will make the Nissan Net Points Team of the Year

Netball Australia Executive General Manager of Events Chris Symington said he's thrilled to have Nissan extending their partnership with Netball Australia and the Suncorp Super Netball league through Nissan Net Points.

“Nissan Net Points will advance the way we draw on statistics in netball to further enhance the profile of our great athletes and provide a definitive measure of performance and effectiveness," he said.

Nissan is a major partner of Suncorp Super Netball and this further extends its partnership with Suncorp Super Netball into the live broadcast arena and online leaderboard drawing on the competition's data metrics provider Champion Data.

Champion Data have created similar metrics for other popular sports competition in Australia such as the AFL. 

Champion Data CEO, Libby Owens, said: “Champion Data tells the story of the game through the capture, analysis and presentation of data. Following a long association with Netball Australia as the Official Data Provider, we’ve developed a way to objectively measure player performance."

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