Volvo is the latest big brand to implement AR & VR into marketing

Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.

Volvo is the latest big brand to use VR and AR to create better customer experiences. Brand experience agency, The Company We Keep (TCWK), recently introduced spatial immersive virtual reality to production planning for the events industry. Infosys also launched a series of AR and VR-based experiences in Melbourne Park and on the Australian Open website. Domino’s Pizza introduced AR pizza ordering last year, and Volkswagen Australia is using VR for test drives.

Volvo will adopt Vection’s proprietary virtual and augmented reality technology for marketing, automotive value chain, training, and sales.

Vection’s first engagement under a Framework Agreement will see Vection develop an AR marketing solution to showcase Volvo’s occupant protection and safety equipment. This includes crucial automotive systems, such as car safety cells and airbags systems, using Vection’s proprietary AR overlay and holographic technology.

The AR marketing solution will be based on Vection’s proprietary technology and will be installed at the Volvo Studio in Milan, Italy. Vection’s work on the solution has commenced and is expected to be completed within the month. 

Chiara Angeli, sales and marketing director of Volvo Car Italia, said: “Vection was able to produce a compelling experience for Volvo Car Italia for the EVA initiative. We look forward to seeing what can be done to incorporate the technology into other Volvo Car Italia business verticals.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu