CMO

Minogue to become revenue chief of flexigroup

Marketing leader promoted to chief revenue officer of finance solutions business

Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

Minogue was the executive general manager of media, content and marketing at REA for four years before leaving last year following an executive reshuffle. In this role she set the long-term strategic direction, product design and delivery for the media and content business. This included the creation, delivery and management of REA’s Lifestyle consumer experience, driving sales to the business unit that resulted in a 250 per cent year-on-year revenue increase and 20 million visits to the site in 2018. 

Prior to this, Minogue was Multi-Channel Network’s director for integration and content partnerships, responsible for fostering strong relationships with brands clients. She is also a non-executive director at Tennis Australia, and deputy chair of the IAB board.

Minogue said it’s an exciting time to start working with flexigroup as the company embraces a new direction and purpose. Flexigroup provides a range of finance solutions to consumers and business through a network of retail and business partners.

“It’s rare to find a company like flexigroup whose products span a broad price range, meaning that it can legitimately own lifestyle financing across a wide demographic. This is a company that has a proud history of financing Australian’s lifestyles and flexigroup is in a truly unique position to make a richer, fuller life affordable for everyone. I look forward to making a meaningful contribution to that cause,” she said.

Flexigroup CEO, Rebecca James, said, she is delighted to have Minogue joining the company.

“Libby represents a new dynamic breed of executive for the digital age. Her experience of using data, digital and content to truly understand and appeal to the end consumer will play a vital role in driving greater sales for retail partners and volume growth for flexigroup. She has a proven track record in building and leading large, high-performance teams and brings with her an enviable network of some Australia’s best known and loved retail brands.”

Flexigroup solutions include Buy Now Pay Later products, credit cards and consumer and business leasing. The organisation has been operating in Australia for over 30 years, has partnerships with over 62,000 retailers and now serves 1.3 million customers across Australia, New Zealand and Ireland.

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