CMO

Former HealthEngine CMO moves to Instructure

Edward Bray is now the head of marketing APAC at Instructure

Former HealthEngine CMO has been appointed head of marketing APAC at Instructure. Instructure is a software-as-a-service (SaaS) technology company, with plans for growth across the region.

Prior to HealthEngine, Bray spent six years at LinkedIn, including five in Singapore, where he led marketing teams for LinkedIn Sales Solutions and Marketing Solutions across the Asia-Pacific region. During this time, he was twice elected as chairman of the Social Media Committee for the Internet Advertising Bureau in South East Asia.

Before this, he worked for Fairfax Media for nine years across titles including the Australian Financial Review, MyCareer and Fairfax Business Media.

Bray now leads on APAC marketing strategy, demand generation, digital marketing, field marketing and event marketing for Instructure.

“Instructure is an innovative company that adds value to people’s lives through learning. By supporting the expansion of Canvas and Bridge in more classrooms and workplaces we will enable people across APAC to learn and develop from their first day of school to their last day of work," he said. "Instructure has an exciting period of growth ahead, and I am looking forward to scaling the business across the region.”

Alongside Bray, Myles Carrick has been appointed Instructure's director of customer success. With expertise in learning technologies from roles at Newington College and the University of New England, Carrick will drive customer experience.

Both new hires will be based at Instructure’s APAC headquarters in Sydney.

Instructure general manager, APAC, Troy Martin, said along with his tenacity and eye for innovation, Bray brings a wealth of experience in strategic marketing.

“His strong APAC experience will be invaluable as we continue to expand our customer base and grow our services," he said. “Following a rich career in education and technology, Myles has an unwavering passion for helping others to succeed. His relentless focus on customer needs makes him the ideal person to further refine our offerings. With a passionate and dedicated team, and a clear focus on operational excellence, Instructure is in a strong position to increase regional growth.”

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