CFO World

CMO's top 8 martech stories for the week - 14 March 2019

All the latest martech and adtech news this week from OneTrust, SugarCRM, Asana, Qualtrics, Kantar, Impact, Exogroup, and Altibase.

OneTrust acquires DataGuidance

OneTrust, a privacy management technology platform, has acquired DataGuidance, an in-depth and up-to-date privacy and security regulatory research platform.

The DataGuidance online technology platform has indexed, structured, categorised and made searchable hundreds of global privacy and security laws and frameworks, along with over ten thousand associated templates, guidance, case law and resources. By integrating OneTrust and DataGuidance, customers have access to both actionable information about the changing legal and compliance frameworks around the world and tools to implement and monitor compliance to those changes.

The platform is generally available, and allows customers to access their DataGuidance subscription directly within OneTrust. The associated guidance from DataGuidance is now integrated directly into OneTrust products, enabling organisations to leverage OneTrust to drive compliance with hundreds of global privacy and security laws and frameworks, including recent regulatory updates such as the California Consumer Privacy Act, Brazil LGPD, GDPR and all EU Member State Derogations. 

Financial terms of the deal have not been disclosed.

SugarCRM acquires Collabspot email integration products

SugarCRM has also been on the acquisitions trail, picking up the Collabspot email integration products from Collabspot.

The tools provide improved integration with email, taking another step towards SugarCRM’s aim to deliver the most intuitive and collaborative user experience while eliminating all data entry.

Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft, synchronising emails, contacts and calendars to provide a 360-degree view of customers and communication with prospects. The purchase price has not been disclosed.

SugarCRM said the acquisition represents further progress in its mission to develop an intuitive, collaborative tool that provides high quality actionable insights and recommendations based purely on the real time analysis of communications and information. It follows the launch of Hint Insights in February, a tool that pushes proactive relevant signals and alerts to users via multiple channels to enable better decision-making.

Asana for marketing and creative teams launches

Asana, a work management platform for teams, has debuted Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish.

The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. Asana for Marketing and Creative teams aims to deliver a single system to set marketing team objectives, coordinate global marketing campaigns and manage the entire creative production process from initial brief to final asset delivery.

New features of Asana for Marketing and Creative Teams include: Forms, Proofing, Approvals, Portfolios. There are also several integration updates, including with Adobe Creative Cloud, Litmus,  Dropbox and Slack.

Qualtrics launches raft of solutions

Qualtrics has taken the wrappers off a suite of product enhancements and expansions. The first is Qualtrics Brand Tracking, a brand monitoring solution on the Qualtrics XM Platform that aims to transform how companies manage their brand strategy across their organisation.

Built on the Qualtrics Experience Management (XM) Platform, Brand Tracking integrates with the vendor's customer, employee and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organisation.

On top of this, Qualtrics announced the Qualtrics Developer Platform (QDP), providing customers with access to XM consulting, technology and services all within the Qualtrics Experience Management Platform. By leveraging the expertise of the Qualtrics Partner Network (QPN), Qualtrics is introducing new XM Solutions and XM Integrations built on its API layer to help organisations turn feedback into insights and take action faster.

Further, Qualtrics announced new capabilities in its Qualtrics Employee Experience product, now known as Qualtrics EmployeeXM. These solutions aims to empower organisations with a system of action to help them move beyond a single point-in-time project to ongoing employee feedback and personalised actions at scale.

Finally, Qualtrics announced customers using Qualtrics CustomerXM and EmployeeXM have access to XM Benchmarks and custom market research from the world’s leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute.

Customers can view them directly within the Qualtrics XM Platform to benchmark their customer experience and employee experience programs in real-time and gain insights from other industries and geographies in order to deliver breakthrough experiences across their organisations. 

Kantar marketplace launches

A new on-demand research and insights store from Kantar has launched in Australia.

Kantar Marketplace is an on-demand platform combining validated sample reach to 80 million consumers worldwide. The offering aims to address the need of businesses for fast intelligence to act quickly and make timely decisions. It delivers fast turnaround self-serve custom surveys, smart insights solutions and expert consulting. 

Kantar CEO,  Eric Salama, said the focus is on increasing the impact of its work and its clients through investment in delivering world-class human understanding and continuous innovation.

“Kantar Marketplace is a great example of these priorities. It allows our clients to choose from a spectrum of offerings; from self-service surveys to deeper diagnostic full-service tools, that can be delivered in as little as a day," he said. "With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy.”

Impact secures US$75 million in funding

Impact, a business in partnership automation, has secured a US$75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners.

The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment.

Impact continues to expand rapidly across Asia Pacific as the value of partnership automation is realised. It has plans to grow the business even further in the coming 12 months, which will include establishing offices in China and Japan, doubling the Asia Pacific team and on-boarding 50+ new enterprises.

Exogroup ramps up investment in AdSecure

Exogroup, the digital technology enterprise business group, is making a further significant investment in its online ad verification technology company, AdSecure.

AdSecure was launched in 2017 to provide ad networks and publishers with ad scanning technology to ensure safe, compliant and malware free ad delivery.

Exogroup’s further investment of 1 million euros will be used to build more features for the AdSecure platform, grow the existing team and invest in marketing and sales strategies to continue to grow AdSecure’s business.

Altibase has open-sourced its scale-out technology, sharding

Altibase, an enterprise-grade open source database, has open-sourced its scale-out technology, sharding.

In sharding technologies, coordinators are needed to manage and administrate nodes between servers. But the coordinators themselves are often a bottleneck and the performance deteriorates as a result.

Altibase resolves the problem as its sharding is designed to super-minimise the use of coordinators and thus can accelerate performance. As a result, the users can add as many servers as necessary without experiencing coordinator-related performance degradation.

Altibase is a mature, battle-tested open source database with more than 600 enterprise clients.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu