CFO World

Third marketing and sales manager leaves Foxtel in five months

Pay TV company confirmes GM of advertising sales and brand partnerships is leaving after 10 years

There’s been yet another leadership-level exit from Foxtel this week, with long-time GM of advertising sales and brand partnerships heading out the door.

The pay TV company confirmed Andrew Mulready will leave the company at the end of March after a decade with Foxtel. His departure comes a week after Foxtel director of marketing for sports, Adam Ballesty, quit after just six months with the group.

It also comes just over four months after group CMO, Adam Lark, exited the company nine months into his new-look role and following another executive restructure.

In a statement, Foxtel executive director of TV, Brian Walsh, paid credit to the many milestones Mulready achieved during his tenure, work that resulted in record revenues and sales integration across the company’s full suite of Australian channels.

“An outstanding and loyal executive and company advocate, he has led by example and played a key role in mentoring many careers and nurturing rising talent across the whole division,” Walsh said. “The next opportunity now awaits and wherever he lands, I know Andrew will embrace the new frontier with the same vigour and commitment he has given Foxtel.”

Mulready said he was proud of the growth and commercial outcomes his team and achieved across 10 years.

“Premium revenues are now more than 10 times what they were at the outset and we have had many successful and enduring brand partnerships across this period,” he said. “Quite simply, it’s been a magnificent journey and I am exceptionally proud of my time at Foxtel, as I am of the results my team and I have achieved together.”

Foxtel has not confirmed whether it’s looking to directly replace Mulready or will restructure the GM of advertising sales and brand partnerships role.

Last week, Foxtel also confirmed its chief data and analytics officer, Jane Eastgate, who was appointed late last year, is taking on the task of strategically transforming the group’s data and analytics foundations. It’s a remit that comes with identifying key areas where Foxtel can optimise subscriber benefits and improve business outcomes.

The company said Eastgate is also working with the group’s Multi Channel Network data functions and driving its Multiview research, insights and analytics platform in order to build longer-term data partnerships with clients.

Eastgate was previously in charge of implementing and leading advanced analytics for flybuys and Coles Group. Her 20-year career in customer analytics spans retail, FMCG, loyalty and one-to-one communications.  

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